Wise Foods: A Faster Route Into Stores And Premium Placement

Having limited space to sell and display their snack food in the Giant Eagle chain, Wise Foods needed to implement a display.

Working with Bordertown, Wise Foods bypassed months of lost sales time and approval by implementing a display with co-branded signs, that included Giant Eagle’s name and logo. The result? Wise Foods was able to get approval to place racks in prime high-traffic areas of the store. Giant Eagle was very pleased with the extra snack sales they were receiving as well as the extra visibility of their name and logo, they gave Wise Foods the approval to place racks in 100 more Giant Eagle locations.

Wise Foods volume was 15% above their projection; and the Giant Eagle chains added additional rack placements because of the co-branded signs.