Captivate, Engage, and Sell — Why Retail Displays Matter to your Brand

Retail today is fast-paced and fiercely competitive. Add fleeting attention spans to the mix—an average of 8.24 seconds only—and you need something extraordinary to captivate and engage your customers.

A well-executed retail display is not just a visual treat, it’s a sales powerhouse. It has the potential to grab the attention of your customers and engage them on a deeper level, ultimately driving sales.

Why do Retail Displays Matter?

According to a study by the Journal of Marketing, well-designed displays can drive sales up by an astounding 540%!

Moreover, a study published in the Journal of Retailing and Consumer Services found that properly executed retail displays can enhance your customer’s shopping experience and contribute to at least a 5% increase in their satisfaction.

In an era dominated by online shopping, where consumers have virtually unlimited options, retail display strategies have become more critical than ever for brick-and-mortar stores. 

Mastering the art of retail displays becomes even more essential if you are a brand owner, or private label, as your products often rely on visual appeal.

Here’s why display strategies continue to be crucial in retail:

  • Attractive product displays can drive foot traffic and bring the shopper back to physical stores
  • Display structures allow you to showcase product quality and features
  • A well-designed retail display can drive discoverability and serendipitous purchasing by up to 62% of shoppers
  • Showcasing merchandise on independent shelves differentiates your brand and builds a unique identity for it

Moving Forward with a Retail Display Strategy

For businesses aiming to leave a lasting impression in the competitive retail arena, the strategic implementation of a sophisticated retail display is not just beneficial—it’s critical. These fixtures serve as silent salespeople, tirelessly working to exhibit your products in the best possible light, day in and day out.

No matter the display, they offer a unique opportunity to elevate your brand’s visibility and set you apart in a crowded marketplace. With the right design and placement, they act as powerful magnets that draw in potential customers and convert casual browsers into committed buyers.

Retail displays are especially vital for brands, and private label seeking to establish a dominant presence and capture market share. Investing in high-quality displays are an investment in your brand’s future as they facilitate immediate sales boosts and long-term brand loyalty and recognition.

Through the careful curation of your products within these displays, you can control and refine your brand’s narrative. Additionally, every interaction your customers have with your brand becomes an opportunity to demonstrate the value your products can bring into their lives. 

Remember, the secret to retail display success lies in grabbing attention, engaging the senses, and telling a compelling story. Get all of these right, and you’ll have created memorable shopping experiences for your customers, delighted them—and inspired them to make a purchase.

The best way to succeed in this endeavor is partnering with an industry expert like Bordertown. We offer a wide array of options for displaying all types of retail products in every part of your store, from aisles to counter-tops to under-the-counter. Our team is experienced in building custom retail displays as well.

Contact us today to explore how we can elevate your retail space and drive customer engagement!