Blog
Unique Snacks End Cap Success Story
The ProblemUnique Snacks needed to promote their new product line of Puffzels in ShopRite. They were already frustrated with the lack of shelf space and they wanted to gain extra brand awareness. Unique Snacks needed a creative idea to gain snack sales and promote their new product.The SolutionShopRite had the same end caps in their stores already, so Unique Snacks knew they would work for their product launch. The ResultsBy implementing our end cap display program into 10 stores they succe
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Jun 7th 2023
Fry Daddy's Wire Rack Success Story
The ProblemFrustrated with the lack of shelf space there were in large supermarkets and the possibility of waiting months for the store to reset and approve their product, Fry Daddy's needed a quick solution to increase their snack sales and brand awareness.The SolutionFry Daddy's had seen and heard about our wire display racks from other snack distributors and they wanted to give them a try. They started implementing our wire racks into Meijer, a large regional grocery chain in Michigan.&n
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May 10th 2023
Metal Or Cardboard, What is a Better Display Unit
Did you know 70% of buying decisions are made in store? Now with that in mind, imagine you are walking through a supermarket and sitting in the middle of the aisle is a display full of chocolates, as you walk by it catches your eye. You pick up the box of chocolates and place it in your cart, you don't need them but they look so good you have to try them. That is what we call impulse buying and that is the power of displays. Whether it is a Cardboard or Metal display they have the power to persu
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May 4th 2022
The Bread Table | A Display Rack Success Story
Below is another success story on how Wise Foods gained more display space by using the Bread Table Display.Wise Foods had their salty snacks in a Grocery Store Chain, with 105 stores, but the only space Wise had to display their Snacks was a small section in the snack aisle. Does this sound familiar to you and your Sales team? Wise found it difficult to invest their money in the End Cap Display for this Chain, because every space was already taken, and because of the high fees required. Th
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Dec 17th 2021
Dot's Pretzels to Be Acquired by Hershey's in a $1.2B Deal, Bordertown is Proud to Be Part of this Success Story
Congratulations to Dot's Pretzels on joining the Hershey Company! Your amazing products and amazing growth are an inspiration to the Snack industry. Everyone loves Dot's Pretzels, and everyone also loves the story of Dot's Pretzels, from family kitchen to billion dollar business. Bordertown Retail Systems is proud to be part of this success story. It's rewarding to see our creative displays help your products get placed in such a wide variety of Retail Stores. We look forward to working wit
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Nov 12th 2021