If you’re not using in-store displays for your retail products yet, you might want to seriously consider doing so. And if you are, but your display structures don’t include any signage, we recommend adding it.
Consider these facts:
76% of American consumers are attracted by signage to enter previously unvisited stores.
68% of American shoppers base their purchasing decisions on signage.
In-store displays boast a 10% higher recall rate compared to digital ads.
Clearly, signage plays a crucial role in catching the eye of potential customers and conveying key messages about your products. Bordertown Retail Systems understands it, and in this article, we will explore our signage process and how we bring your brand to life through innovative displays.
Step 1: Start with Your Vision
The journey to impactful brand display begins with your unique concept. It involves your brand’s persona that you intend to present to retail shoppers, and its attributes that stand out among competition.
To help you out in producing a design that embodies the identity of your brand, the Bordertown team will ask you to provide the following information and assets:
- Logo guidelines
- Color scheme
- Product images
Knowing these key elements to eye-catching signage will guide you in the design ideation process. On the other hand, we also understand the complexity of the conceptualization process, especially for startup business owners.
Hence, we offer two printing options:
- Bring us your print-ready art files, which perfectly capture your brand’s persona. We provide you with the required attributes, such as file size, format, color guide, and dimensions, to eliminate printing errors.
- Utilize our expert design team’s capabilities to craft signage that tells your brand’s story in a visually compelling manner. Be assured that we will work closely with you from draft to print-ready file until we capture the exact concept you have in mind.
This collaborative approach ensures that every piece of signage we produce meets the objective of accurately conveying your brand’s identity and message to your target audience.
Step 2: Bring Your Brand to Life
When the visualization you have of your brand’s identity transforms into tangible signage, that is when the magic happens. Upon approval, we entrust your finalized designs to our sign printer, who employs the latest in printing technology.
Our printing process caters to a variety of signage formats, from the sleek subtlety of adhesive-backed stickers to the enduring appeal of metal plaques and the distinguished elegance of 3D signage—customized to your branding needs and laser-cut to precision.
Each option is meticulously crafted to ensure your brand is not just seen but also remembered.
This step breathes life into your visual identity while promising durability and visibility. It is crucial because almost 70% of consumers equate the quality and aesthetics of a brand’s signage with reliability.
At Bordertown, we use only the best materials available on the market to guarantee your brand remains a constant fixture in the competitive retail landscape. Through careful design and production orchestration, we transform your brand from a concept to a captivating reality that commands attention on the retail floor.
Step 3: Seamless Integration with Your Displays
In the US, 54% of shoppers spend $100 on impulse buys, while 20% spend a minimum of $1,000. More importantly, 8 out of 10 of these impulse buyers purchase in a physical store.
To ensure that your brand captures this market segment, Bordertown incorporates your signage directly with your display units. This method guarantees that your brand’s messaging and aesthetic are not only consistent but also constantly visible to consumers.
By embedding signage onto the displays, we create a unified brand experience that captures attention around the clock. This strategic signage placement is also more than an aesthetic choice—it’s a practical solution to common retail challenges, such as lost signs and extended assembly times.
Our integrated approach enables us to pack both display and signage in one shipping box, streamlining the setup process and allowing for a quicker transition from delivery to display on the retail floor.
Benefits of Adding Signage to Your Displays
Integrating high-quality signage with your displays offers these advantages that go beyond mere aesthetic appeal:
1. Signage acts as a silent salesperson, guiding potential customers towards your products. At the same time, it delivers key messages that resonate with their needs and desires.
2. When your signage’s design bears your brand’s logo and colors, it enhances consumer recall, ensuring that your brand remains top-of-mind long after the initial interaction. This is particularly important in crowded retail environments where differentiating your products from competitors is crucial.
3. A well-designed sign can communicate your brand’s identity as well as the quality and value of your products, encouraging purchasing decisions on the spot.
4. By offering a flexible platform for promoting seasonal offers, new arrivals, or special discounts directly to consumers, signage supports the consistency of your retail marketing efforts.
In essence, adding signage to your displays is an effective strategy to increase visibility, stimulate interest, and, ultimately, drive higher sales. Leveraging the power of visual communication can create a compelling retail experience that captivates and converts.
Crafting Your Signage with Bordertown
A partnership with Bordertown Retail Systems opens up a world of possibilities for elevating your brand within the highly competitive retail sphere. Our end-to-end signage process is designed to ensure that every aspect of your brand’s presentation is not just seen but also felt by consumers.
From the initial design phase right through to the final display setup, we create and integrate high-quality signage that complements your products, reinforces your brand identity, and delivers your message directly at the point of sale. Our commitment to using top-of-the-line materials guarantees your brand stands out with sophistication and resilience.
This strategic approach, combined with our seamless integration techniques, offers a practical yet powerful means of enhancing your brand’s visibility and appeal, ensuring it captures and retains consumer attention in any retail setting. Choose Bordertown to make a lasting impression that drives engagement and sales.