Coborn’s/Crav’n Brand: 39% Sales Lift in Five Months

Coborn’s wanted to promote their Crav’n private snack brand in all of their locations.

Bordertown’s solution, custom end caps with custom branded signage. A design proven to perform in large grocery chains. Once the end caps had been implemented in store for five months, they took their results from 3/2022 – 8/2022 and compared them to 3/2023 – 8/2023.

The result? Coborn’s saw a 39% sales increase in five months. They saw an additional 58,218 products sold, a 6.76 increase in average units sold in store per week and an additional $227,388.60 in overall sales. Below are the numbers for each snack category.

Products Sold

Average Units Sold In Store Per Week

Overall Sales Increase