The problem? Unique Snacks needed to promote their new Puffzels product line in ShopRite BUT shelf space wasn’t available.
Bordertown’s solution, custom end caps with a design proven to perform in large grocery stores, unlocked multiple awesome benefits. In particular, because Unique Snacks owned the end cap, and paid for the space too, it meant only their products could be displayed. Most of all the visual impact and shopper performance is indisputable: a 38% sales increase since their Bordertown end caps were installed!