Fry Daddy’s: A Faster Route Into Stores AND High-Performance Visual Impact

Waiting for a store reset to come around would’ve meant months of delays before snack brand Fry Daddy’s could access the right shelf space for their products. So, they made their own!

Working with Bordertown after a recommendation from another snack brand owner, Fry Daddy’s bypassed months of lost sales time by carrying an inventory of Fry Daddy’s racks. The result? Fast stocking and premium placements! In fact, in one large regional grocery chain Fry Daddy’s became their 4th most popular salty snack across the network – over a year before their Planogram was due -thanks to Bordertown racks.